Insight-Driven Decisions
OCM International is a leading authority in market research across the Balkan region, providing in-depth, data-driven analysis to support business growth and strategic development.
With a commitment to independent, transparent, and impartial research, OCM delivers comprehensive evaluations that serve as a foundation for informed decision-making. Its approach not only assesses the current market landscape but also anticipates future trends and potential challenges, enabling clients to mitigate risks and seize opportunities with confidence.
In addition to conducting market research, OCM works closely with property owners to analyze and optimize the performance of shopping centers. Through continuous monitoring, it identifies opportunities for enhancing the merchandising mix, improving tenant strategies, and refining overall asset management.
By conducting thousands of consumer interviews annually across shopping centers of various sizes and locations, and maintaining an ongoing dialogue with management teams and marketing professionals, OCM possesses a privileged understanding of consumer behavior, market dynamics, and sales trends. This extensive expertise is instrumental in evaluating the viability of new projects, optimizing existing assets, and guiding expansion strategies.
Research Services
OCM offers a full suite of research services tailored to meet the strategic needs of developers, investors, and retailers, including:
- Feasibility Studies – Detailed analysis of the catchment area, sales potential, and customer demographics to assess project viability.
- Competitive Analysis – Benchmarking against market competitors to identify strengths, weaknesses, and positioning opportunities.
- Customer Surveys & Focus Groups – Gathering qualitative and quantitative insights to understand consumer preferences and purchasing behavior.
- Merchandising & Strategic Positioning – Developing optimal merchandising plans, defining retail concepts, and crafting competitive positioning strategies.
- Traffic Flow & Infrastructure Analysis – Evaluating road networks, accessibility, and customer movement patterns to optimize site planning and location strategy.
With its deep industry knowledge and rigorous analytical approach, OCM provides clients with the insights needed to make strategic, data-backed decisions that drive long-term success and market competitiveness.