Strategy That Drives Success
With over 20 years of experience in shopping center management, OCM International has developed and implemented strategic marketing initiatives that have engaged hundreds of millions of customers, fostering brand loyalty and increasing consumer spending. By enhancing the visibility and performance of retailers, OCM ensures that every shopping center it manages delivers exceptional customer experiences and maximized commercial success.
Having overseen some of Italy’s largest shopping centers through various development phases—including start-up, expansion, maintenance, and re-opening—OCM has cultivated specialized expertise in retail marketing. Its approach is tailor-made for each project, leveraging regional market insights, industry best practices, and continuous collaboration with professionals across multiple departments to optimize marketing impact.
Traditional Marketing
OCM applies proven traditional marketing strategies to increase foot traffic and customer loyalty, including:
- Print Advertising – Creating visually impactful print materials such as brochures, posters, and banners to promote the shopping center.
- Telemarketing – Engaging with key customer groups through phone outreach to promote events, offers, and retail activities.
- In-Center Promotions – Organizing live events, seasonal promotions, and special deals to attract customers and boost retail performance.
- Branding & Signage – Designing effective in-mall branding and signage to improve customer experience and guide them through the space.
As the retail landscape evolves, digital marketing plays a pivotal role in driving customer engagement and enhancing shopping center visibility. Unlike traditional marketing, which relies on print, direct mail, and physical promotions, digital marketing leverages electronic channels and online platforms to connect businesses with consumers.
Digital Marketing
OCM specializes in developing comprehensive digital strategies for shopping centers and retail parks, utilizing:
- Search Engine Optimization (SEO) to improve online discoverability.
- Social Media Marketing to engage with audiences and build brand awareness.
- Website & Mobile Strategy Development to create seamless digital experiences.
With its expertise in both traditional and digital marketing, OCM ensures that shopping centers and retailers remain competitive, innovative, and well-positioned for long-term success in an increasingly digital world.